Company background

Cape Consumers (Pty) Ltd was founded in 1947 as the State Employee’s Buy-Aid Association (SEBAA) offering discounts to a small group of members. Since then Cape Consumers has grown into a giant with more than 50,000 cardholders, 5,000 retailers and annual turnover reaching in excess of R900 million.

Cape Consumers exists solely for the benefit of its members and the principle behind the business is very simple. Using the combined purchasing power of the members, Cape Consumers negotiate discounts with selected retailers on behalf of the members. This discount is then paid as a bonus to the members based on their purchases for the preceding financial year.

With over 50,000 card holders, there is not a product or service that cannot be obtained with a Cape Consumers/b-Smart card. Most of the major retailers have a long standing association with Cape Consumers.

Cape Consumers is a registered Credit Provider in terms of the National Credit Act. Registration number: NCRCP501